As a UX Design Lead with 10+ years of experience in digital product, I bring clarity to complex product development across software, service design, and tangible interactions.
My clear visual framework reduces project ambiguity and empowers teams to build solutions with impact.
Expertise:
User Experience | Product Strategy | Service Design | Growth Design | Product Design
Throughout my career at Wacom and Vodafone, I helped teams navigate new product development by visualising how scattered requirements connect.
Cross-functional leaders seek my expertise when different touch points need to become cohesive product experiences.
With a Master's in Strategic Product Design from TU Delft, I specialise in bridging ambitious visions with practical implementation.
My approach balances user needs with business goals to deliver seamless digital product experiences that drive results.
I am currently exploring new opportunities for my next role while learning emerging design tools and the intersection of UX+AI.