In addition to the hardware business, Wacom intended to offer a new service of a creative software monthly subscription. A validation research was needed to confirm the desirability and usability of this concept. I led a mix method research in three regions US/EU/JP, and gathered comprehensive insight that confirms the potential of this offer, in addition revealed the need of a new remote working technology essential for the MVP. Based on this insight, the stakeholders gained confidence with the project, and approved funding to proceed the development.
PROJECT OVERVIEW
(2021)
Business objectives:
Validate if this concept is desirable? What is the acceptable price range? What are the core features for MVP?
Research highlights:
Three main potential regions US/EU/JP.
Deep dive interview with 30+ participants.
2 weeks in-use testing with 15+ participants.
My role:
Led 5 research team members globally distributed.
Analyse and create executive presentation.
Presented the findings to stakeholders.
ACHIEVEMENTS
The gathered user insights successfully confirmed the desirability of this service, and gave actionable requirements to present to stakeholders.
Investment approved:
Stakeholders gained confidence and approved funding to proceed the development.
New technology:
Revealed a need of a new remote work technology essential for MVP.
Image credit: Wacom
