The "Vodafone Airmail" is a visionary concept for a peer-to-peer messaging service that uses specific location and time tags to foster a sense of closeness between people. When reading the message, the recipient would feel as if the sender is physically nearby and delivering the message in just the right context.
Project Overview
( 2010 )
The project brief was to create a new communication service using hyper-sensing technology.
My role involved analyzing Vodafone's brand promise, conducting qualitative user research on remote communication, developing the experience concept, and designing a wireframe for the Airmail mobile experience.
The Vodafone 'speech mark' logo represents a quotation mark in a circle that opens and closes the loop, suggesting a conversation. Connecting people is the core value in the Vodafone brand identity, with a vision to be the world's mobile communication leader in enriching customers' lives.
Based on sensitizing user research, however, it was revealed that what is crucial for people in remote communication is achieving a feeling of closeness. People also tend to think about their immediate circle, wanting to say something casual to make them feel closer.
Remote communication qualitative research
Impact
Using this "Vodafone Airmail," people can create messages by assigning a specific time and place, so that they will only be sent to the recipient in the right context. The message will promote a feeling of closeness as if the sender is "saying" the message in person to the recipient.
Vodafone Airmail user story
